Experiences That Change Behaviour

It’s impossible to learn something you don’t care about. That’s why most learning interventions fail. At GRA we do things differently.

We begin with an emotional connection to what your people really care about, and then we bring those connections to life through vivid, memorable and real world experiences that can be easily applied back in the workplace. Our aim is to support you to achieve more sustainable behaviour change and better business results by investing in your people.


  • 1. Connections

    We find out what really matters to individuals and help them understand how that links to their organisation’s goals.

  • 3. Outcomes

    Your people are equipped with tangible skills that will help them to change their behaviour, improve their performance, work better within a team and become better leaders.

  • 2. Experiences

    We design and create personal and powerful learning experiences that go beyond typical L&D packages and have a real impact back in the workplace.


What We Do

Leadership & Management

We offer a range of bespoke training and development solutions for leaders and managers of all levels, from senior executives and middle management, to team leaders and first-time managers.


We provide customised experiential team development training to organisations in all sectors, focusing on the essential skills your employees need to consolidate and develop high performing teams.


We help to facilitate positive organisational and team culture change that enriches your business and aligns the day-to-day experience of working within your organisation with your mission, values and company ethos.

Graduate &
Early Careers Development

We design and deliver tailored graduate and early careers development programmes to provide your newly recruited graduates with all the tools and skills they need to create real value within your organisation.


Our GRA consultancy service provides expert guidance to businesses about the types of training and development they need to put in place to maximise productivity, strengthen team relationships and achieve their business goals.


At our purpose-built training centres in Reading and Burton Upon Trent, GRA provide a wide range of fun and challenging outdoor and indoor corporate team building activities – perfect for your next conference, staff activity day, away trip, or kick-off meeting. 


Our one-to-one coaching service is an effective way to address individual training needs, reinforce personal development, and overcome personal issues or improve performance. At GRA, we offer personal and executive business coaching.


Our business simulations bring learning to life by replicating real workplace scenarios in a fun and challenging learning environment, allowing participants to put their knowledge, skills and training to the test. 


We offer a range of bespoke personal development programmes that help your employees to become better and more rounded people - focusing on building core skills to help achieve personal and professional goals.

Purpose Built Outdoor Centres

Outdoor Learning Centre

Our Outdoor Learning Centre, at Wokefield Estate, Reading, is a purpose built facility, designed specifically to support high impact, experiential learning and development programmes in the areas of leadership, teams and business strategy.

Wokefield Estate,
Goodboy’s Lane,
Berkshire, RG7 3AE

Outdoor Leadership Centre

Our Outdoor Leadership Centre, at St. George’s Park, the home of England's teams, provides a unique setting for developing high performing teams and leaders. Our state-of-the-art facility creates a fun and challenging experiential training environment suitable for all participants and abilities.

St. George’s Park,
Newborough Road,
Burton Upon Trent,
Staffordshire, DE13 9PD

Speak To A Specialist

Speak to one of our specialists to discover how GRA do things differently

By speaking to an expert you can: 

  • Find out how we can tailor programmes to meet your  specific requirements

  • Learn more about our collaborative virtual training

  • Find out more about our state of the art outdoor centres

  • Understand our training approach

  • And much more!

This is why we do what we do

"Thank you GRA for a fantastic afternoon with our MBA Admits! Our brief was for an interactive and fun event for a group of people who did not know one another, but who needed to quickly build connections and relationships – and you achieved just that! The planning and support up to the day of delivery was excellent, we appreciated your recommendations and clear communication throughout. Delivery was flawless and the participants had a great time. Our objective was to make the group feel like they belonged at London Business School and together we definitely achieved this. Thank you for all your help and support, we look forward to working with you on many more projects to come."

- Lowri Sparkes, Associate Director, Engagement. Degree Education & Career Centre, London Business School - May 2022


This is why we do what we do

“A huge thank you to GRA for a great team away day! Joe was great, he brought the challenge, loads of energy and some great ideas that really helped all the team feel very comfortable in what they were doing. We had a brilliant afternoon and would highly recommend working with you again in the future.”

- Yvonne Harrison, Chief Executive, Women In Football - May 2023


This is why we do what we do

"The activities were great and Sean’s debriefs and facilitation was brilliant. It really drew out the learning and led to some really useful discussions that afternoon. The response from both teams was overwhelmingly positive so thanks again for your support and taking on the brief that I gave you."

- Simmi Heath, Head of Continuous Improvement | Central Route Operations Team, Network Rail - July 2023


This is why we do what we do

"The team at GRA were absolutely superb. Listening to our planned outcomes then designing and tailoring an event with us that not only met them, but exceeded every expectation."

- Alexandra Moore, GES Lead UK/Irl, Johnson & Johnson - Aug 2022


This is why we do what we do

"Our Senior Leadership Team took part in two challenges hosted by Grahame Robb Associates. Rich and Sean were excellent, overseeing the competitive group and making sure the team spirit remained high. We did Archery and the Crate Stack Challenge which encouraged teamwork as well as trusting in each other. We would look to return in the future to take on different challenges and would highly recommend this to others. It’s a fantastic day and enjoyed by all!"

- Danielle Newton, Head of Marketing, Reflex Vehicle Hire - Aug 2022


This is why we do what we do

“To deliver a virtual week of induction was definitely unknown territory for us, however, working with GRA, this was easily achieved! The variety of sessions such as self & team awareness and personal branding, were thoroughly engaging and were a perfect complement to our internal sessions.”

- Gill Ireson, Early Careers Development Manager, St. James’s Place


This is why we do what we do

"GRA were brilliant, and I would thoroughly recommend them for anyone who is looking to do a corporate team building event. The staff were so helpful and patient with my colleagues and everyone got so much out of the day."

- Anna Frazer, HR Advisor, Prescient

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This is why we do what we do

“Our programme with Grahame Robb Associates, using their experiential business simulation, challenged our leaders and significantly increased levels of trust in a way that enabled great peer-to-peer and coaching conversations. We believe this has been a pivotal building block to support them in achieving their full potential as leaders; enhancing self-awareness and strengthening our leadership community in Tech Data.”

- Michelle Ford, Talent & Development Manager, Tech Data

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This is why we do what we do

"Making learners feel comfortable and secure when joining a virtual session is just as important online as it is face-to-face. The team at GRA achieved this by taking the time to familiarise learners with their platform and provide individual technical support as needed without disrupting the flow of the session."

- Sam Hobbs, County FA Support Services Manager - Learning & Development, The FA Group

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This is why we do what we do

“GRA’s facilitators have a lovely balance of professionalism and approachability to what they do. We worked together from the start to design and deliver a series of really experiential workshops as part of our graduate programme. Our own facilitators and the participants had nothing but praise for the knowledge, flexibility and responsiveness that the team from GRA brought to our events and the feedback has been fantastic with many saying it’s the best training they’ve been on!”

- Sarah Rudder, Learning & Development Consultant, Thales

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This is why we do what we do

“I would like to thank the GRA team for a very enjoyable and productive experience. It is not often that we engage with a company that is so in tune with what we are trying to achieve, it was such a great understanding of the goals and objectives!”

- Gary Marsh, VP for EMEA Sales, Microchip

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This is why we do what we do

“On behalf of all of us at HSO we would like to thank GRA for the great support you provided in helping to make our ‘One Team training conference’ a great success. Your professionalism, willingness to ‘make it work’ all helped to make our event at St. George’s Park such a success. Nothing was too much trouble, and your support was brilliant! We have received so much positive feedback about the entire event, a fantastic time was had by all attendees. We look forward to working with you again in the future.”

– Jacky Duggan, HR Team Administrator, HSO


This is why we do what we do

"I would say that the workshop I did with GRA was the most valuable training I have attended since doing a Masters in HR 10 years ago! We have seen a real change in how managers step up to difficult conversations, rather than waiting until the situation gets so bad they need to involve HR. We are really proud of the way our mangers have engaged with the skills and are successfully holding team members accountable in a way that is respectful and gets results.” 

Lisa Kumar, HR Business Partner, 1E


This is why we do what we do

“We needed to give our staff the opportunity to get to know each other better. In asking GRA to undertake the task, I knew we’d get creativity and purpose, but the laughter, courage, spontaneity and sheer sense of having fun together exceeded my hopes and made for a hugely successful programme. I have nothing but positive feedback – a real testament to GRA.”

– Tom Hall, Director, Alitex

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This is why we do what we do

“The best virtual training session I have attended. I was very impressed! GRA were good at making everyone feel at ease, lowering the barriers to engaging in discussions and creating a very positive and knowledgeable atmosphere.”

– Miki Van Kooji, Msc Student International Management, Kings College London


This is why we do what we do

“The feedback and positive comments that we received from our team far exceeded my expectations and I was thrilled with the day. It really delivered on what we wanted to achieve.”

- Hannah Cooksey, EMEA Team Lead, Commvault


This is why we do what we do

“GRA’s trainers were easy to talk to, challenged us to go more in-depth on important topics and were open to answering any questions, making us feel like our concerns were always valued. ”

– Lola Girot, Logistics Graduate, DS Smith

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This is why we do what we do

“GRA’s Outdoor Leadership Centre was a great addition to the things we worked on in training, so it’s certainly something I would do with the team again.”

- Steve McNamara, During his time as England Men’s Rugby League Manager

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This is why we do what we do

“Thank you to the GRA team for a great event. Our team had nothing but praise for the team building programme, best one ever!”

- Orleen Knight, Office Manager, Opsview

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This is why we do what we do

“The vision programme our senior team attended was extremely effective and efficient, and i have received so much positive feedback about how much everyone enjoyed working with Grahame and his team! We will definitely be staying in touch on future collaboration!”

– Samantha Barrass, CEO, Business Banking Resolution Service

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This is why we do what we do

"This was the best executive management team event I have been on. It gave me lots of insights on where I, and the team, can improve."

- Stephen Bateman, CEO, Derbyshire Healthcare

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This is why we do what we do

"GRA staff were FANTASTIC and the players really enjoyed themselves! We hope that next time we're at St. George's Park we can spend some more time doing some of the other activities."

- Sam Zapatka, National Teams Coordinator, USA Soccer


This is why we do what we do

“I enjoyed the residential programme we did with GRA at St. George’s Park very much – it was great to learn about our inherent personality traits and their translation to best-suited roles in a team. I think I speak on behalf of all of us when I say that the two days spend with GRA were fun-filled yet fruitful, and relaxing, yet productive. I would like to extend my thanks to you for organising this and especially to Joe, who led a fantastic session. I look forward to further training with GRA and coming back to St. George’s Park in the future!”

- Mrinalini Chakrabarty, Engineering Graduate, Collins Aerospace

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This is why we do what we do

“Since attending a Leading Change event with GRA, where I saw a level of skill provided by the facilitators to really draw out the learning from the outdoor events that I had not witnessed at anywhere else, I have been waiting for an opportunity to use them. It presented itself this year and we have just completed out first trainee scheme induction event and plan to run one every year for the foreseeable future as they did such a good job!”

- Lindsey Arnold, Learning & Development Manager, Telford Homes Plc


This is why we do what we do

“When we met GRA, we were intrigued by the energy, enthusiasm and knowledge that the team possessed. We knew instantly that they were the perfect match for Kyocera when they introduced their ‘Challenge by Choice’ policy, providing a safe learning environment for our employees.”

- Julia Allen, Learning & Development Manager, Kyocera


Our Partners

With more than 30 years in business, GRA have had plenty of time to forge relationships with some of the best training providers, business education specialists, events venues and organisations in the industry, allowing us to offer our customers an unparalleled training experience.

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